In a period when competition in the e-commerce world is getting fiercer every day, various strategies are needed for businesses to stand out and achieve sustainable growth. One of these strategies is seasonal sales. Seasonal sales play an important role in both increasing customer loyalty and gaining new customers with campaigns and discounts realized in certain periods. Special days and periods such as New Year's Eve, Valentine's Day, Black Friday, etc. offer golden opportunities for businesses to greatly increase their sales volumes. In this blog post, we will explore what seasonal sales are, their advantages, the most popular periods and effective strategies that can be applied during these periods. We will also showcase the power of seasonal sales with success stories from Turkey and around the world. If you are ready, let's step into the magical world of seasonal sales!
What is Seasonal Selling?
Seasonal selling is the sale of goods or services due to increased demand during a specific period of time or year. This period is usually associated with an increase in demand due to holiday seasons, weather conditions or other external factors.
Some of these are as follows.
For example, let's say that rainfall is not very high in a region and the rains are intensifying due to climate change. Accordingly, sales of products such as raincoats, boots and umbrellas will increase in this region. The rate of profit mobility in these sales will definitely be upward. But should we only consider it as clothes? Absolutely not.
Since the infrastructure in that region is not suitable for precipitation, work will probably be carried out by the municipalities. The sales rates of materials that can be used in these studies will increase.
A person named Randy Wagner, who lives in Texas, suspected that the region would be flooded due to climate change and this fear made him buy a product called AquaDam as a precautionary measure. This product looks like a closed air balloon resembling an inflatable boat that is pulled around the house like a levee. Randy Wagner paid 8300 dollars for this product and it is clearly seen in the photo that his house remained like an island while the area was flooded after the flood came.
If we consider this product, let's think about the sales rate of the product, how much has increased, right?
It is clear that the effect is definitely positive and the number of orders for this product, which has proven itself, is definitely positive. It is definitely understood that this product will have a higher sales rate in the rainy season.
Why are Seasonal Products Important?
Seasonal products are products that allow high volume sales that are in demand in a specific period. Although this situation seems good, there are also negative aspects.
Let's assume that the product being sold is a bikini and swimsuit. Since users usually use these products in the summer months, sales will increase during these months. However, the situation is that in the winter months, this will have the opposite effect and sales rates will decrease. So is it better to sell all year round? Or selling in a certain season? It should be evaluated well. However, it is also necessary to evaluate this; Let's assume that a product is sold all season and the total volume of this sale throughout the year is 36,000 dollars, again, if we come to the swimsuit example, it can sell 36,000 dollars within 3 months. Therefore, it may be more profitable than selling throughout the year.
Inventory and Inventory Management
Inventory is the goods or services that a business keeps ready for sale. Put more simply, it is the products you expect to sell.
Inventory can take various forms:
Raw materials: materials that are waiting before going into production (for example, wood in a furniture factory)
Semi-finished products: Products whose production is incomplete but not in a saleable condition (e.g., an unassembled car)
Finished product: Fully manufactured products ready for sale (e.g. a television in a shop)
Material: Equipment, tools and other materials used in production
Inventory management is the process of controlling, storing and managing the amount and types of stock a business has. Good inventory management can help companies meet customer demands, minimize costs and maximize profits.
Seasonal sales are an important opportunity for businesses in terms of both customer loyalty and new customer acquisition. With the increasing popularity of different products and services in every season, you can use these periods wisely to keep your existing customers happy and gain new customers.
Seasonal Sales for Customer Loyalty
Special Offers: Seasonal discounts, special packages and gift vouchers are a great way to show your loyal customers your appreciation and encourage them to shop.
Personalized Campaigns: By analyzing your customers' past shopping history, you can focus on products and services that you can give them special attention. Personalized offers such as birthday discounts, anniversary gifts, etc. make an unforgettable impression on your customers.
Loyalty Programs: You can liven up your loyalty programs by offering seasonal special points, discounts or gifts. This will keep your customers loyal and more committed to your brand.
Seasonal Sales for New Customer Acquisition
Attractive Advertising Campaigns: By creating seasonal themed ad campaigns, you can introduce new customers to your brand. In these campaigns, you can use visuals, slogans and discounts in line with the spirit of the season.
Social Media Activities: You can interact with new customers on social media platforms by sharing content in line with the trends of the season. Contests, giveaways and collaborations with influencers increase your brand's visibility and help you gain new customers.
Partnerships: You can reach a wider audience by organizing seasonal campaigns with other businesses. This is a great opportunity to gain new customers and increase brand awareness.
It is important to use seasonal sales as a strategic tool for business growth. You should plan according to the season, aiming both to keep your loyal customers happy and to gain new customers. By using the right strategies, you can make the most of the season's opportunities and take your business to new heights.
Popular Seasonal Sales Periods
Christmas and Black Friday
With the New Year comes new wishes, new dreams and new plans. As New Year symbolizes new beginnings, consumers make new decisions in areas such as health, fitness and personal development. During this period, products and services related to these areas come to the fore.
New Year's Eve is a period when gift shopping peaks. Many products such as electronic products, clothing, cosmetics, toys and gift sets are in high demand during this period.
Black Friday is one of the biggest discount days of the year. Consumers focus on this day to benefit from big discounts on many products such as electronics, clothing, household goods, toys and many more. It is also one of the busiest shopping periods. Businesses capitalize on this trend by offering special offers and discounts on online platforms. Black Friday is also an opportunity for consumers who want to shop early for Christmas gifts.
Tips for Christmas and Black Friday
Early Preparation: As sales intensify during this period, it is important to replenish your stocks on time and optimize your supply chain management.
Attractive Campaigns: You need to attract consumers with attractive campaigns such as special discounts, gift vouchers and free shipping.
Digital Marketing: It is important to reach potential customers through online ads, social media campaigns and email marketing.
Customer Experience: During this busy period, you need to make extra efforts to ensure customer satisfaction and prevent negative experiences.
Valentine's Day
Valentine's Day is a special day celebrated every year on February 14th, when millions of people around the world celebrate by buying gifts for their lovers, spouses or partners. This special day creates a huge market for romantic and meaningful gifts, especially flowers, chocolates, jewelry, perfumes and personal care products. For e-commerce sites, this is the perfect opportunity to attract customers with romantic campaigns and special discounts. You can boost sales by offering gift guides, personalized products and fast delivery options.
Mother's Day
Mother's Day is a special day celebrated on different dates around the world to celebrate the love and sacrifice of mothers. Celebrated on the second Sunday of May in Turkey, Mother's Day increases the demand for a wide range of gift options such as flowers, jewelry, home decor items, personal care sets and clothing. For e-commerce sites, special discounts, gift packaging services and emotional advertising campaigns can highlight special products for mothers during this period. Blog posts and social media posts specially prepared for Mother's Day are also an effective method to increase customer interaction.
Father's Day
Father's Day is another important seasonal sales period honoring fathers and father figures and is celebrated on the third Sunday of June in Turkey. During this period, various gift options such as technology products, sporting goods, clothing, accessories and personal care products are popular. E-commerce sites can help customers by creating special offers and gift guides for Father's Day. They can also increase customer satisfaction and maximize sales by offering engaging and personalized products for fathers.
Summer Discounts
Summer sales are one of the most eagerly awaited periods in the retail and e-commerce world. The summer months, when schools are on vacation, temperatures rise and people go on vacation, is also a time when shopping habits change. Summer sales are the perfect opportunity to clear out end-of-season items and make room for the new season. A wide range of products such as clothing, shoes, accessories, sports equipment and vacation products are in great demand during summer sales.
For e-commerce sites, it is important to offer attractive campaigns and discounts during this period. You can attract customers with summer-themed marketing campaigns, email newsletters and social media posts. In addition, incentives such as limited-time offers and free shipping increase the likelihood of customers making a purchase. During summer sales, it is also critical to offer a user-friendly shopping experience and provide fast and reliable delivery services to increase customer satisfaction.
Back to School Campaigns
The end of summer vacation and the start of the new academic year brings with it a period of intense shopping for parents and students. Back-to-school campaigns offer a great opportunity during this period of increased demand for products such as stationery, school clothes, bags, electronic devices and educational materials. E-commerce sites can increase their sales by offering special discounts and package deals for school shoppers.
The key to success in back-to-school campaigns is to offer the right products to the target audience. By highlighting the essentials for students and parents, you can make the shopping process easier. You can also inspire customers and help them plan their shopping with back-to-school shopping guides, blog posts and social media posts. In back-to-school campaigns, fast and reliable delivery services are important to increase customer satisfaction.
Seasonal sales offer great opportunities for e-commerce businesses. With the right timing, effective marketing strategies and customer-oriented approaches, you can make significant gains during seasonal sales periods. However, it is necessary to take some strategic steps to make the most of these opportunities.
First of all, it is crucial to manage your store effectively. Placing your products in the right categories, writing attention-grabbing and detailed product descriptions, and using high-quality visuals will attract customers' attention and increase sales. For example, with store management services, you can lighten your workload and increase your store's performance by making these processes more efficient.
Also, product listing plays a critical role in seasonal sales. To best present your products to customers and rank high in search results, you need to make listings on platforms like Amazon. By utilizing product listing services, you can make your products more visible and attract the attention of customers. Professionally prepared product descriptions and high-quality images give customers confidence and positively influence their purchasing decisions.
To take full advantage of the power of seasonal sales, you also need to focus on customer satisfaction. Offering fast and reliable delivery services, responding quickly and effectively to customer queries, and managing returns and exchanges smoothly will increase customer loyalty and ensure positive feedback.
Finally, you need to announce your seasonal campaigns with effective marketing strategies. You can reach your customers with social media campaigns and e-mail newsletters and inform them about your campaigns. You can also contact AMZ E-Commerce team to make your marketing strategies more effective with the professional support offered by AMZ E-Commerce.
You can increase the success of your business by applying these strategies to make the most of the power of seasonal sales and make a difference in the e-commerce world. Remember, getting professional support always makes your job easier and helps you reach your goals faster.
Comments