Today, with the rapid expansion of the digital world, we observe that trade is also moving to digital environments. E-commerce, one of the most important parts of this transformation, offers great advantages for both consumers and businesses. So, do you know how to do this? How will you take your first steps? We will address these in this article.
There are many professional groups, these professions are preferred by taking into account the material conditions as well as the desired profession and the person trains himself/herself in this direction. After these trainings, there is theoretical knowledge at the first start of the profession, but you may have no practical experience. When theory and practical aspects are realized together, the result is much better. So is this the case in e-commerce? In these jobs, basically, if we leave aside the emotional and spiritual aspect, professions with a high salary return are preferred. Although being a pilot has a high salary return, it requires a lot of training process and experience. Then you are ready to fly and earn money. This is what e-commerce is like, you don't know where to start without any knowledge and you can get lost in information pollution. For this reason, what is e-commerce for you? What are the benefits and processes. Let's get started.
What is E-commerce?
E-commerce is short for electronic commerce and refers to the buying and selling of goods or services over the internet. Unlike physical stores, e-commerce businesses offer their products and services to customers through online platforms. This process involves various stages such as taking orders, processing payments, delivering products and customer service.
What are the Benefits of E-Commerce?
Global Reach and Market Share
E-commerce offers businesses the opportunity to transcend geographical boundaries. Anyone with internet access can shop from e-commerce sites, no matter where they are in the world. This allows businesses to create a global customer base and increase their market share.
Cost and Time Savings
Compared to traditional commerce methods, e-commerce requires lower operating costs. Selling through online platforms, without the need for a physical storefront, saves on rent, staff and other overhead costs. In addition, online transactions and automated processes save time for both businesses and customers.
User Experience and Convenience
E-commerce offers customers the opportunity to shop 24/7. Customers can buy products or services anytime, anywhere. In addition, product comparisons, user reviews and detailed product information make it easier for customers to make informed shopping decisions.
Data and Analysis Opportunities
E-commerce platforms collect detailed data about customers' shopping habits. This data helps businesses improve their marketing strategies and customer relationships. Personalized marketing campaigns and product recommendations increase customer satisfaction and loyalty.
Competitive Advantage
E-commerce gives small and medium-sized businesses the chance to compete with large companies. With low start-up costs and wide reach, small businesses can reach large audiences and increase their brand awareness.
Where Should We Start?
1. Determining Your Business Model
B2C - Businesses sell to individual consumers (end users). It is the most preferred model.
B2B - Businesses sell to other businesses. Usually the buyer resells the products to the consumer.
C2B - Consumers sell to businesses. C2B businesses allow customers to sell to other companies.
C2C - Consumers sell to other consumers. Businesses create online marketplaces that connect consumers.
2. Marketplace Selection
If you want, you can create your own platform and sell through a website or you can start selling in the marketplace you want. Examples of marketplaces from Turkey and the world are as follows:
Trendyol
GittiGidiyor
Amazon
n11
Amazon
ePttAVM
eBay
AliExpress
Ozone
3. Choosing a Payment Collection Method
You can make your payments using online banking or physical banks. For example, if you are a seller in Turkey, you can choose the most preferred banks in Turkey. Apart from that, if you are selling through your own website, you should choose an integrated online payment method. Again, you can research them on the internet and examine the commission rates and choose the most accurate and reasonable one for you.
4. Product Selection and Market Analysis
So far so good and now it's time to decide what to sell. There is more than one way to do this. For example, if you are a manufacturer, you can research whether your own product will sell. If you don't know how to do it, it would be best to get professional support.
Well, you are not a manufacturer and you still need to choose a product. What can we do ourselves in this case. If you don't have a product in mind and you are starting from scratch, there will probably be many ideas that come to your mind. There are many categories on the platforms here and their subcategories will probably get lost while researching or you will feel that you cannot get out of this business. The best way to overcome these will be a training that teaches you how to manage the process from beginning to end. Take the AMZ E-Commerce Artificial Intelligence Supported Training Program for example. Here, with more than 130 videos in 5 modules and more than 26 hours of training time in 5 modules, it provides you with one-to-one video call support where necessary, how to follow a path from A to Z in the Private Label business model. It helps in Product Analysis. And provides support for you to be successful. In this training, you will learn how you can sell at the forefront among many sellers in the marketplace.
Manufacturer Selection
Our next step is to choose a manufacturer. You should be very careful when choosing a manufacturer. You should be reliable and receive your products on time. They should be able to make changes to the product when you want and provide this flexibility. Basically, manufacturers need to meet these criteria. However, if you want to learn more in detail, these topics are explained in detail in AMZ E-Commerce Private Label Training with topics such as Effective Tips in Communication with Manufacturers, Features Required in Manufacturers. Click to review.
Logistics Operations
After finding your product and manufacturer, the next task is how to carry out your logistics operation. You can choose one or more of these: road, rail, sea or air. The point you need to pay attention to is the time it takes for a product to reach the warehouse where it will be sold from the time of production. For example, if you ship a product produced in China to America by sea, there is probably a period of about a month, considering the production time. If your products are sold very quickly during this period, you will be out of stock and you will probably lose money while you wait, when you should be making money. Of course, getting professional support for process management is also an option. These processes need to be carried out very well and care should be taken when choosing.
Building a Brand
If you are not doing business models like dropshipping arbitrage or wholesale, you will need to create your own brand. You will need a lot of things such as the name, logo of this brand and you need to register this brand. You need to work with lawyers for this registration. If you want to get more information about how to do it, you can contact AMZ E-Commerce team.
Advertising Campaigns
Once your product is available on the marketplace, it needs to get traffic. Nobody prefers products on the latest pages. It may not even be possible for them to see it anyway. However, with a well-optimized list and the right advertising campaigns, you can ensure that your product ranks much higher by getting traffic and with listings and images that will turn this traffic into sales.
Conclusion
The best method to understand and apply these processes is a training that will help you with the processes and help you understand the logic of the business. Learning in your own way will cost you a lot of time and most importantly, it may cause the capital you have allocated for this business to melt in an instant. Experience in trading is more valuable than money. This saying actually emphasizes that in a situation that has been experienced before, your money will be useful to stay in your pocket.
Even a mistake in one of the processes in a product can cost thousands of dollars. The best method to prevent these is to learn the right way. AMZ E-Commerce aims to ensure your success by explaining every process you need to know from A to Z in detail with Amazon FBAPro Private Label Training Program 2.0. With artificial intelligence tools such as the Product Analysis Tool, it can help you make the right product selection and contribute to your research process. You can contact us to get information about the training. Or you can register directly and start learning immediately.
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